Tag: dynamic pricing

Ticketmaster’s Unyielding Dynamic Pricing Faces Backlash and Regulatory Scrutiny

Ticketmaster's dynamic ticket pricing continues to stir controversy as it adjusts prices based on demand, resulting in skyrocketing ticket costs for popular concerts like Bruce Springsteen and Oasis. Despite criticism and regulatory probes, such as the CMA's investigation into Oasis's ticket sales, the company maintains its approach. Efforts to enhance transparency through all-in pricing mandates show some progress, yet the core pricing model remains unchanged.