Birmingham's own Brendon and Jaydon Manders achieved a new milestone by securing a £90,000 investment from Dragons' Den with a compelling pitch that caught the attention of guest investor Emma Grede. The brothers, who launched their BBQ sauce and seasoning brand Lumberjaxe in 2020 with just £200, have taken significant strides in the food industry, now boasting a revenue of £150,000.
Their journey started from humble beginnings, drawing inspiration from their grandfather's backyard BBQ traditions to create a lineup of products rich in American-inspired flavors and committed to all-natural ingredients. This authentic family touch is what sets Lumberjaxe apart, and it's paying off. They now have their products listed in over 70 outlets, including prestigious names like Selfridges.
Emma Grede, known for her impressive business acumen as the co-founder of Skims and Good American, saw promise in the Manders' venture. She was particularly impressed by their self-starter mentality and the clear vision they have for their brand. Grede is not just bringing capital to the table; her commitment extends to broadening Lumberjaxe's retail presence and improving their online sales strategy.
Securing a Future in Retail
The objective moving forward is ambitious. The brothers aim to elevate Lumberjaxe into a household name by expanding into major retail chains and diversifying their channels. With Grede's guidance and support, they plan to amplify their market presence, ensuring more homes can enjoy their savory, high-quality products.
Their business philosophy resonates strongly with consumers. By choosing high-quality, all-natural ingredients, they’ve tapped into a growing market trend that values authenticity and flavor without compromising on health. Their mission of bringing people together through food aligns perfectly with their brand ethos, creating more than just a product but an experience.
As they move forward, Brendon and Jaydon Manders are determined to hold onto the essence that brought them this far—their passion for creating delicious BBQ experiences that unite people. With Emma Grede's backing, they’re poised to take Lumberjaxe to new heights, transforming their local British brand into a recognized name in the BBQ sauce industry.